National Sales · Fractional Executive Services

Built to Deliver
Revenue. Start
to Finish.

Wire to Wire Partners is a national sales agency and fractional executive services firm. We partner with high-potential brands to open the right doors, build the right infrastructure, and drive growth from the first account call to full national distribution.

Work With Us → Our Capabilities
Wire to Wire Partners Logo
30+
Years Combined
C-Suite Experience
10
Service Capabilities
Across All Functions
3
Engagement Models
Built to Flex
100%
Aligned to Your
Growth
01

Senior Sales Leadership

Direct relationships at the VP and merchant level across specialty, wholesale, collegiate, resort, and national accounts. We open doors others can't.

02

Planning and Operations DNA

Demand forecasting, retail planning, supply chain, and sales operations built for brands that need enterprise-level infrastructure without the enterprise overhead.

03

Execution First

Strategy without execution is just a document. We stay in the work from sell-in to sell-through, from the first line presentation to the reorder cadence.

What We Do

Three ways to engage.
Built to flex.

Most partnerships involve a combination of all three. We structure engagements around what your brand actually needs, not a one-size-fits-all retainer.

01 / National Sales Agency

We represent your brand.

Full national sales representation, account management, channel strategy, and sell-in execution. Commission-based and aligned to your growth.

Account ManagementSell-In ExecutionChannel Strategy
02 / Fractional Leadership

We operate inside your business.

Fractional CSO, CRO, or COO-level leadership available without the full-time cost. Senior oversight, team development, and board-level strategy.

Fractional CSOFractional CROBoard Advisory
03 / Revenue Operations

We build your infrastructure.

Demand planning, sales operations, CRM and pipeline management, replenishment strategy, and performance reporting. Retainer or project-based.

Demand PlanningSales OpsReporting
Full Service Capabilities
SalesGTM ExecutionSales OperationsPlanningRetail MarketingE-CommerceDigital MarketingGraphic DesignBrandingFractional Leadership
Who We Are

Two operators. Built for the work.

Wire to Wire was built by two operators who spent decades at the highest levels of retail, licensed sports, and consumer brands. We started this firm because we kept seeing great brands getting great advice that never got executed.

JL
Jade Larrabee
President
Nike  ·  Under Armour  ·  Fanatics  ·  G-Form

Jade has spent three decades at the VP and C-suite level across the most recognized names in sports and consumer retail. At Under Armour she built the accessories sales division from zero. At Fanatics she led North American Sales and Retail Planning as Vice President. Most recently she served as Chief Sales and Marketing Officer at G-Form. Jade brings executive-level relationships and market access that brands spend years trying to build, available as a partner from day one.

CY
Craig Yannuzzi
Principal
Fanatics  ·  Newell Brands  ·  Macy's  ·  Modell's

Craig is a commercial strategist who turns data into revenue. He specializes in building the planning and operational infrastructure brands need to scale — demand forecasting, inventory positioning, sales pipeline management, and reporting that keeps leadership ahead of the curve. Where most agencies hand off a strategy and walk away, Craig stays in the work, building the processes and frameworks that convert sell-in into sustained retail performance.

Where We Work

Every major channel.
All of them.

We have established relationships and proven track records across the full consumer and sporting goods landscape.

Specialty Retail
Sporting Goods
Resort and Green Grass
Collegiate and Campus
In-Venue Retail
E-Commerce and DTC
Off-Price and Liquidation
Mass and Value Accounts
Work With Us

Let's talk.

For Brands

Looking for a growth partner?

If you are a brand looking for a fractional sales leader, or a team to build your distribution from the ground up, we want to hear from you.

For Talent

Expert in your field?

Wire to Wire is building a bench of best-in-class contractors across sales, planning, creative, digital, and operations. If you want flexible, high-quality work with growing consumer brands, we want to connect.